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Snuggables Founder/President

The Snuggables Story...

The following story is written from an interview with Snuggables President and Founder, Celeste Roberts. Snuggables is a family owned and operated company with products and concept inspired by their daughter. The following story shares just how Snuggables came to be. Their 4-year old daughter was in the habit of falling asleep in their bed during story time. “Not a good habit,” commented Celeste. While attempting to change this habit they soon found they were battling to get their daughter into her own bed altogether. A solution had to be found. As providence would have it, Celeste happened to be wearing a heated grain wrap to treat a neck spasm one night. When she put her daughter into her own bed and gave her a hug good night, her daughter felt the warm, snugly wrap around Celeste’s neck. “She begged me to let her sleep with it,” Celeste recalls. “So I placed the wrap around the back of her neck and my daughter smiled at me and hugged the wrap with delight.” Then, to Celeste’s amazement, her daughter turned onto her side, relaxed her precious frame and went to sleep without any further discussion or protests. “That was it!” Celeste mused to herself. The solution was --- finding something as warm as Mom to snuggle up with!

That night Snuggables was born as this idea came to Celeste, "Wouldn't it be great to have this kind of warmth inside one of her adorable stuffed animals?" Celeste thought she had invented a new product. But as she began researching production, she discovered that others had already shared this great idea. So partnering with those manufacturers Snuggables went from a bright idea to becoming a top provider one of the most popular ‘comfort toys’ in the country. Snuggablesnow offers the highest quality all natural heat packs and microwavable stuffed animals on the market - made by Warm Buddy in Canada and available exclusively online through

Snuggables products make great gifts as well as providing heat therapy solutions for any age. Whether you're a new parent trying to get your child to sleep in their own bed or whether you need the heat therapy to relieve your own stress and pain, Warm Buddy microwaveable stuffed animal toys and heating pad wraps provide the sustained moist heat therapy you need without electricity or batteries.  As a former professional licensed massage therapist working in a chiropractic office, Celeste is familiar with the tremendous benefits that the variety of 
Warm Buddy products can provide in the treatment of muscle pain and arthritis therapy.  As a Mom she is also familiar with  the journey exhausted parents find themselves on trying to find a solution, such as Warm Buddy products provide, that will simplify the challenge of shaping good bedtime habits of young kids. Best of all, when kids stay in their own beds all through the night, Mom and Dad can get the rest they need and have the energy to be good and patient parents.

As a choosy consumer, Celeste is not one who will recommend a product or service unless she’s delighted with it and can attest enthusiastically to its value and effectiveness. That's why Snuggables now exclusively sells Warm Buddy products. With a wide variety of unique products to choose from, Celeste knows from experience that Warm Buddy THE BEST you will find on the market. That's why they come with the confident Snuggables 5-year money-back guarantee.

Celeste tells us she still can’t believe this all started with one peacefully sleeping little girl.

Snuggables values your feedback!  We invite you to post a note on our Facebook page anytime and tell us  why you love the Warm Buddy products you purchased from Snuggables.